Fetch is gamifying the shopping experience and data collection with a reward-based app that gathers information about how consumers are buying products in specific categories, like chocolate, company VP of Partner Development Anne Hill told FoodNavigator-USA....
Through new digital capabilities like health and wellness apps, retailers are looking to drive consumers to make healthier food and beverage decisions, as data and AI make personalized recommendations easier and more reflective of a person's diet,...
Developing sharp and effective messaging through loyalty programs can effectively strengthen consumer engagement and loyalty at a time when 65% of consumers are concerned about inflation, according to 84.51°’s recent Inflation Special Report.
General Mills is gaining market share and driving higher sales despite ongoing supply chain challenges and price hikes thanks in part to strategic investments in brand building and digital consumer engagement, including through a new rewards program,...
The California Milk Processor Board (CMPB) has announced a new loyalty program that will allow California residents to accrue rewards from buying fluid milk products. ‘Moo Money’ will run through April.